Boycotting does not just mean refusing to buy the News of the World. Only a minoroty of Britain buys the paper anyway. Boycotting is about creating a head of steam that
(a) encourages advertisers to boycott
(b) alerts even the most loyal NOTW readers to think again
(c) worries shareholders into selling their potentially devaluing shares

It worked against the Sun in Merseyside after that paper’s piece on Hillsborough and can work nationally now.

It starts with putting pressure on advertisers, who buy space in News of the World, and newsagents who stock it. This is working very well:

• npower started an advertiser withdrawal by telling Sky News on July 5 that it was reviewing the matter
• then Body Shop said on Twitter it had no print advertising with News of the World and - more crucially - said “there is currently no promotional activity on the publication’s website”
• on the evening of June 5 Ford announced it was withdrawing advertising
• The Guardian on June 6 added Halifax, T-Mobile and Orange to the list of advertisers conisering their position
• Curiously, ethical advertiser The Cooperative appears to have no public position. There are no press statements on its website, its Twitter account (agency run?) has been (unusually) completely silent since July 5 in the face of many Twitter calls for a statement, while its Facebook page, which has a 5-strong editorial team behind it, has not given any answer to the many disgusted News of the World advertising complaints on its wall. Its political arm, The Cooperative party, told @boycottNOTW yesterday that it “cannot influence individual co-ops’ trading decisions but they are member-owned democracies so you can influence as a member” - we’re thinking those members need to be even more vocal
  

Here’s a spreadsheet showing many recent News of the World advertisers and the email addresses of their CEOs. Many people are writing to them. Do join in.

Here’s a list of many advertisers’ Twitter accounts, with pre-written easy-to-click tweets. This campaign is already under way, with many Twitter users simply working through the whole list, and then being praised and re-tweeted by their followers.

Here’s a Facebook campaign group to join. It already has well over 4000 members after just a day and a half.

And this Guardian politics page is following the story live all day.

Any more useful links? Please tweet @boycottNOTW